Purity Ring are one of the latest addition to the incredible family of 4AD. The record label responsible for releasing music by some of my favourite bands in the past (Cocteau Twins, Gus Gus, Stereolab) is now home for the innovative sounds of Grimes, Gang Gang Band, Twin Shadow and now also Purity Ring. The latter one blew me away with this mesmerising piece of electronica last year, now available with this enigmatic video announcing their debut album set for release in 2 weeks time! Yet another cutting-edge act from the epicentre of all sounds cool - Canada.
